Bio

As AI changes how people discover brands and information, that integrated approach has become even more important. My focus is on helping businesses build visibility across traditional search and AI-powered discovery, combining strong technical foundations and useful content with the third-party credibility and brand signals that influence how companies show up in AI-generated answers.

I've spent my career on both sides of the table, leading in-house teams and working with clients at agencies. I've held leadership roles at The Motley Fool, MarketWise, and The Arena Group, and worked at agencies including Performics (Publicis Groupe) and Two Octobers. Along the way, I've built content programs from scratch, led large editorial operations, developed organic acquisition strategies, and managed teams through major changes in how search works.

A little about how I got here: I've always loved teaching and learning. After earning my BA in Communications and Economics from Lake Forest College, I spent two years teaching English in Japan. I later studied special education, where I developed a passion for accessibility that ultimately led me into SEO. I loved the idea of making information easier for people to find and use. Fifteen years later, that's still at the heart of what I do.

I also enjoy sharing what I've learned. I contribute to Search Engine Journal and Search Engine Land, and speak at industry conferences, including Content Marketing World, Semrush Summer Jam, the News and Editorial SEO Summit (NESS), and the Digital Summit series.

When I'm not plugging away at SEO and content marketing, you can generally find me on the tennis court, hiking somewhere in Colorado, exploring new restaurants, or reading on my front patio.